Tuesday, November 16, 2010

Trademarkia Post Pubcon Trademark Highlights

Trademarkia Blog: Nintendo Files Trademark Application for It's On Like Donkey Kong
F the Facebook map pin?

Last week, I went to Pubcon 2010, a Las Vegas Internet Conference about Search, Social Media, Internet Marketing and Website Operation. This conference was the epitome of ironic. Let me explain...
  • Flew on Virgin Airlines...for the first time...to a conference that I have never attended before.
  • 10th year anniversary of a conference that originally met in a pub, I probably didn't even understand the concept of alcohol back then.
  • Lost my name badge in Vegas...sober.
  • I have business cards with my twitter handles on them, however I couldn't attend some of the tweetups because of Las Vegas age restrictions at clubs.
Okay okay, all chides at my age. Yes, I was probably the youngest person in attendance, and yes it was intimidating, but who doesn't get a little nervous at these kind of events? I was very thankful for the opportunity to represent www.Trademarkia.com and learn from all the wonderful speakers and attendees. The first and hopefully not the last Pubcon!


  • Ran into Tony Wright (@tonynwright) and Shilpa Nicodemus (@shilpanicodemus) of Wright IMC on the first day "tweetup". Tony spoke and moderated six Pubcon sessions! 
  • Informed a few individuals that they received Office Action letter's on their trademarks...don't they have lawyers that are supposed to tell them?
  • Personal note: Ate YUM sushi and watched a Cirque du Soleil show. 




  • Because I am a Dummy, I bought Search Engine Optimization for Dummies :D
  • Tim Mayer Keynote: "The future of search is prediction and suggestion" i.e. Google Instant
  • Sean Jackson from Copyblogger Media (@seanthinks) quoted Theodore Roosevelt, "There is no effort without error and shortcomings".
  • Learned about Blekko, the new slashtag search engine.
  • Started editing Facebook custom tabs for Trademarkia fan page. Added Deals and Services tabs.

Quick Tips...

  • Just because your not an expert, doesn't make you any less qualified to attend, we are all here to learn!
  • If you are a women, don't pack heels, pack shoes you KNOW you will be comfortable in for 10 hours. And perhaps 1-2 extra pairs of stockings in case yours' rip from all the walking...
  • If you have a one sided bag/purse, SWITCH SIDES or else you may get blisters on the feet that holds the most work.
  • If you are a coworker (*ahem* Cliff *ahem*) don't forget your toothbrush and floss
  • If you are a klutz like me, don't lose your name badge!
  • Don't forget to follow the #pubcon twitter stream!

Food For Thought...

  1. A few people suggested I change my title from "Publicity and Media Relations" to something else. I can easily do that when this batch of business cards runs out, however I wear a lot of "hats" and it's hard to classify or constrain what I do... I do social media monitoring/marketing, content writing (blog, newsletter, press releases..), public relations,....what title fits all of that?
  2. Is it just me or do a lot of popular pubcon speakers have really short names? I have three syllabules just in my FIRST name! "Maria" is probably the most popular name EVER, and "Orlova" is surprisingly common as well. And if you search for me, Google will try and ask you "Did you mean: marina orlova"? Thank you Google, I understand our names are SUPER similar, but I am not an etymologist, nor am I Hotforwords.

More reading...

*Quick Tip* Scott Cowley (@scottcowley) has great recaps of the events. Also SearchEngineLand.com has a big recap.

Facebook Pubcon 2010 photo album.

Monday, November 1, 2010

PubCon 2010 Itinerary - Trademarkia.com

Monday November 8, 2010

5:30pm-8:00pm PubCon Kickoff Classic and Networking Reception

Tuesday November 9, 2010

07:30am 08:45am Continental Breakfast for Full Pass Attendees
08:45am 9:00am Conference Introduction by Brett Tabke
09:00am 09:45am Kickoff Keynote with David Pogue of New York Times 
10:00am 11:15am Reputation Management: Monitoring Your Brand Online
11:30am 12:45pm Advanced Twitter: Apps, Services, and API Trends
12:30pm 1:30pm Networking Lunch For All Gold Pass Attendees
1:30pm 2:45pm Proactive Reputation Management
2:55pm 4:10pm Twitter & Social Media from the PR Experts
4:15pm 5:30pm Foursquare & Gowalla - Geo Location Marketing

Wednesday November 10, 2010

07:30am 08:45am Continental Breakfast for Full Conference Attendees
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Keynote Panel - Social Media Leading Edge
10:15am 11:30am The Convergence of Social Media & Search
11:30am 12:45pm Emerging Media and Technologies - Social Media and Affiliates
12:30pm 1:30pm Networking Lunch For All Gold Pass Attendees
1:30pm 2:45pm Facebook Marketing
3:15pm 4:20pm Social Media, Press Relations, & Brand Management
04:20pm 05:30pm Super Session : Search Engines and Webmasters - Bing - Google - Instant

Thursday November 11, 2010

08:00am-08:45 Continental Breakfast for Full Pass Conference Attendees
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Morning Keynote by Tim Mayer
10:15am 11:30am Convergence of Online Marketing and Analytics
11:30am 12:45pm Instant Analytics Vendors and Package Implementation
12:30pm 1:30pm Networking Lunch For All Gold Pass Attendees
1:30pm 2:45pm Social Media Measurement and Signals
3:15pm 4:20pm Legal Issues of Domain Names and Trademarks
04:20pm 05:30pm Social Media Pay Day