Thursday, September 23, 2010

Thursday Night Roundup: Edition 5 - Tweets that made us Twink

Read the latest Trademarkia Blog post here: Will Apple’s “RETINA” get any “FACETIME”?

Tweets That Made Us Twink:

From @MariaOrlovaTM
  1. Snooki drops her "trademark" poof She also tried to trademark "Snooki" See all her tm's here:
  2. Will Apple’s “RETINA” get any “FACETIME”? Similar to Microsoft trademark loophole  
  3. 100+ Upcoming Social Media & Tech Events via @ @
  4. New Devil May Cry Game? | Trademarkia
  5. Apple Files Trademark for Home Button Design
  6. You gotta get with the times and step up your game! @ is constantly better, SEO must catch up
  7. Trademarkia Web 2.0
  8. Check this video out -- How to Build a Successful eCommerce Internet Company - CEO via @
From @Mashable:
  1. Twitter Mouseover Security Flaw Affecting Thousands of Users [WARNING] -  
  2. Top 3 Stories in Social Media and Business This Morning
  3. Facebook Engineer Explains "Worst Outage in Over Four Years"
  4. Social Media: The New Battleground for Politics
  5. How Social Good Has Revolutionized Philanthropy
  6. Why Social Media is a Game-Changer for Non-Profits
  7. HOW TO: Gracefully Promote Yourself Online htttp://
From @TechCrunch:
  1. Facebook Down, Like Buttons Vanish, Internet Implodes  
  2. Internet Control Issues: It’s Not Just China
  3. Finger-Pointing, Emails, Deleted Tweets, Rage. AngelGate Is Far From Over
  4. YouTubeSocial Lets You Simultaneously Watch Videos With Friends
  5. Google Apps Now Used By 30 Million Employees  
  6. Cuil Goes Down, And We Hear It’s Down For Good
From @Wired:
  1. Apple, Startup Go to Trial Over Pod Trademark
  2. How T9 Predictive Text Input Changed Mobile Phones
  3. Community’s ‘Twittersode’ Just Might Work
  4. Facebook Goes Down, Gallows Humor Ensues on Twitter


The Trademarkia Team launches a new site design! Check it out!

Thursday, September 16, 2010

Thursday Night Roundup - Edition 4: THE TRADEMARKIA TELEGRAPH Anniversary Special

September 15th– Starting today, Trademarkia will post a monthly company newsletter on the Trademarkia Blog with top Trademarkia news and information.

TOP STORY : September 13th - Trademarkia’s Legal Notice Publication Service for Common Law Rights Launches Today
MOUNTAIN VIEW, CA–(Marketwire - September 13, 2010) - ( announces a legal notice publication service for common law rights. The service enables attorneys and businesses to publish legal notices of business names, logos, and slogans directly on the Trademarkia website.


TechCrunch – Trademarkia first launches at TechCrunch50 2009 one year ago.

Are You a Success Story? – August 25th
Official Trademarkia Blog - This is a wonderful opportunity to provide inspiration and education to others who are looking to make a success of their brand. There are so many ways to achieve your business dreams. Your story could benefit similar people who are looking to make their goals a reality.
Join the discussion on Facebook!

Did you know? Common Trademark Mistakes and Myths – September 9th
The Insider’s Guide: Do you really think you understand trademark law?

Warmest Regards,
The Trademarkia Team

Monday, September 13, 2010

Trademarkia's Legal Notice Publication Service for Common Law Rights Launches Today

MOUNTAIN VIEW, CA--(Marketwire - September 13, 2010) - ( announces a legal notice publication service for common law rights. The service enables attorneys and businesses to publish legal notices of business names, logos, and slogans directly on the Trademarkia website.

Typically, common law searches have relied on searches in phone directories, yellow pages, industrial directories, or state trademark registers. Now, businesses, large and small, can go a step further and proactively publish their common law rights on is one of the largest law related websites on the Internet, receiving more than 1,500,000 page views per month, and approximately one new visitor every 5 seconds of the day from more than 150 countries around the world each day. In addition, common law rights published on Trademarkia often appear on the world's largest search engines, such as Google, Bing, and Yahoo.

In the United States, "Federal registration is not required to establish rights in a trademark," according to the USPTO's website. "Common law rights arise from actual use of a mark. Generally, the first to either use a mark in commerce or file an intent to use application with the Patent and Trademark Office has the ultimate right to use and registration." By publishing a legal notice of common law rights through Trademarkia, common law rights will be searchable and published on Trademarkia next to registered U.S. and foreign marks.

Attorneys and businesses will find Trademarkia's new service to be an important tool in establishing control over their names, logos and slogans. By publishing on, businesses and attorneys can place a large number of potential infringers on constructive notice that their trademarks are already being used in commerce and are not available.

About Trademarkia
Trademarkia is the largest, free visual search engine of trademarks in the world. For more information on Trademarkia's publication service for common law rights, see:

Media Contacts:
Maria Orlova
Email Contact

[Distributed by MarketWire]

Thursday, September 9, 2010

Did you know? Common Trademark Mistakes and Myths

Do you really think you understand Trademark law?
By Maria Orlova

Few know the true advantage of registering a trademark. Most believe it unnecessary, exclaiming “I have a unique name no one else has!” Orville Wright once said, “If we worked on the assumption that what is accepted as true really is true, then there would be little hope for advance”. Mr. Wright, is right, too many times have I heard stories of people losing their business because someone has taken their trademark name. Whether you are a huge corporation, or a small mom-and-pop store, a trademark is important towards your protecting your brand.

If you have an established business, then you have common law trademark rights. The ™ symbol can be used to stand for your brand name in commerce. However, a U.S. federal trademark registration does hold more benefits, like potential damages if someone infringes on your trademark rights. Many businesses globalize they're product or company, in this case it is especially important to register with the United States Patent and Trademark Office (USPTO) because registering a trademark in the U.S. can be used as a basis for obtaining registration in foreign countries. With a trademark or legal notice, the public is put on notice, of the ownerships rights to a name, logo and/or slogan in the classification of goods & services they filed under.

One can be in violation of trademark infringement for a number of reasons. The most common incidence is when an individual uses a brand name in commerce identical or similarly confusing to a trademark owned by another party. "But were totally different!" Be honest.Take a perspective from the consumers point of view, if a name sounds, looks, then it may confuse the customer of the origin of the product or service. The USPTO would send an Office Action letter to a trademark applicant if the new application posed a likelihood of confusion to the consumer.

Okay, perhaps you do not have the funds for a U.S. federal trademark ($325 per application, per classification; plus third party preparation costs) Do not be ignorant of existing trademarks, do your research.  Many times, trademark infringement occurs innocently, where someone was simply not aware that they were in violation of another party’s trademark. At least check to see if you are infringing on anyone else's trademark rights! allows users to freely search the U.S. federal trademark database directly on the homepage.

Maria Orlova is the Publicity and Media Relations Specialist for Trademarkia ( She also contributes to the Trademarkia Blog ( and Twitter (@Trademarkia). 

Thursday Night RoundUp: Edition 3 - Trademarkia Top News

Read the latest Trademarkia blog posts here:

Did you know? Common Trademark Mistakes and Myths


Apple: Ping = Facebook + Twitter for Music

Facebook “Targets” pay-to-play gift cards

Apple’s New Social Networking Website!

Friday, September 3, 2010

How to Begin Creating Your Company's Online Presence by Shane Russell

You may have already owned your company for many years, or are just beginning the journey. Regardless, you are very aware the Internet is creating wealth like never before. However, you don't have a clue how to market yourself online, nor do you know where to begin. Never worry, here are some basic fundamentals.

Step 1: Blogging, Email/eZine Marketing, and eBooking.
Just imagine. About 10-15 years ago, none of these words existed, however, they have become a few of the most important words in today's world to guide you towards your path to success. You no longer can be successful by cold-calling. Today's successful business owners write "Value Messages" to their clients. These value messages include items which will help individuals, or build value in their lives, but will remain directly related to your business.
Great Ideas for eZine articles. Here are a few "teach tips" to get your team to the next level...
  • Teach EVERYONE that attitude is the foundation of success, both personal and business
  • Teach EVERYONE the importance of friendliness
  • Teach EVERYONE that speed of response is not an option
  • Teach EVERYONE how to respond to customer complaints
  • Teach EVERYONE that service is as important as sales
  • Teach EVERYONE to ask for more business
  • Teach EVERYONE to suggest more
  • Teach EVERYONE to thank the customer for their business
Other topics to write about: The following are just some ideas you may use to write value messages to your customers. Please, feel free to use or alter them in any way you see fit.
1. How and why you decided to start your business "X" years ago.
2. The struggles you went through in the beginning stages.
3. The success you experienced over the years.
4. How you initially obtained clients.
5. What you did to keep the clients coming back.
6. How long it took you to become profitable.
7. What you would do different if you had to do it all over again.
8. Why new and existing customers choose you over the competition.
9. What is unique about your product and/or service.
10. Your short-term and long-term goals.
11. How you could help a business owner build their business by purchasing your product or service.

Step 2: Partnering with other companies
Once you re-program your mind to focus on helping other people, you will quickly begin to see the rewards come back ten-fold.
The search engines rank your website/business based off the relativity and quality of content, and even the popularity of your page. Your primary goal is to get to the top of the search engine when a potential customer/client is searching for information. The higher your ranking, the more traffic your site will receive.
One great way to do this is to research for companies you could partner up with to send each other referrals. For example, if you own a printing company, find another company who could refer business to you and vice versa.
I am recommending you contact and build partnerships with such companies in the industries closely related to your business. Once you have built the relationships/partnerships, offer to put a link to their website on yours and once it's completed, ask for the same in return.

Step 3: Never stop learning
The moment you stop improving yourself and/or growing your business will be the moment your company begins to decline in success. It may take five or ten years, but eventually the competition will surpass you. Don't ever get comfortable. Don't ever get content. Company B is always working just as hard, if not harder than you, to become Company A.
Step 4: Using the tools available
There are many great services available to help you build your online presence at little or no cost. Every one of the following sources are imperative to your success so please, make sure to create an account for each of them.
Don't forget to put all the accounts in your business name. This is very important to increase your web presence. No one will know who you are unless you tell them.
Due to editorial guidelines, we are going to list the accounts types based off the most popular search engines and other social and media sites out there: Email, Business Solutions, Site Analytics, Site Pay-Per-Click for Search Engine Optimization, Blogs, Social Networking, Forums, Video Upload Sites, and any other related site out there.
I am the Author, Creator, and President of I am an entrepreneur and a visionary as well as a motivator and mentor. I will teach you how to build your own successful online business. My 1st book, Money Does Grow on Trees, is a motivational and inspirational book and my 2nd book, How Money Grows on Tress, teaches the nuts and bolts of how to grow your business along side my step-by-step coaching program.

Shane Russell is the President of  CloakA Communications ( His weekly CloakAzine is designed to take situations you deal with on a daily basis and relate them to business as well as improving your life. Twitter: @CloakAdotcom
Opinions expressed in this article are those of the guest author and not necessarily that of Trademarkia or it's representatives. Read the latest Trademarka Blog post here.